Jim Morrison

Parallel entrepreneur and founder of Deep Blue Sky, twiDAQ & Achieve Awesome.

Feb 23, 2013

It's been a long while since anyone at twiDAQ HQ has made any noise about the future of twiDAQ. So long in fact that you'd be forgiven for thinking that there wasn't much going on here.

Far from it, we've actually been working feverishly on a huge tranche of changes & updates to the platform for quite a few months now and since we're getting pretty close to releasing all our hard work I thought I should explain what these changes are all about.

twiDAQ is broken

The twiDAQ you see today is the second site that's been live. The first - a primitive prototype - was unexpectedly successful. So much so if fact that we couldn't possibly have coped with the number of new signups we were getting either architecturally or financially.

Focus on Scalability

The site you see today is the result of many, many months work redeveloping the twiDAQ trading platform to be entirely .json API & memcached based, more efficient and most importantly; more scalable. We put a great deal of energy into ensuring that site would be able to grow to thousands or even tens of thousands of traders without slowing down too much.

To that extent I think we've done a reasonable job. twiDAQ tracks 1.2 million Twitter accounts, adjusting every single one's share price every few minutes, we've a few thousand traders, we've transacted a quarter of a million individual trades and we're just about coping with charting data well into the billions of data-points. Mechanically, given our limited resources, things are going pretty well.

Missing the point?

Does all of this miss the point? Yes.

twiDAQ is a game.

A game is nothing if it's not compelling and fun!.

Sadly I'll be the first to admit in it's current form twiDAQ is neither compelling nor fun. The truth is we have some fundamental design flaws in the game and some other serious hurdles to vault before twiDAQ becomes a success.

What's wrong with twiDAQ?

We've identified a couple of fundamental problems with the game but the greatest of these is stagnation.

If the aim of the game is to make (pretend) money then you invest your $50 and that's pretty much it. The next day, if you look back at your portfolio, what are you going to find?... some stocks are going up - so hang on to them! - and some stocks are going down... well best hang on to them too until they go back up.

So what are you going to do? Nothing. Game over.

Sure, there are some other glaring faults... there's no real expression of the point of the game - we forgot to explain that at all - our game-character is completely characterless and there are no properly explained goals but stagnation is the real killer.

There are also problems with the market - it's not volatiles enough, the movement in share-price isn't closely enough tied to the real world and there are just too many stocks not well enough organised. These last few items though aren't really to do with gameplay as much as they're a product of the volume of folk playing and the resources we have to categorise stocks respectively... both things that will change when we get the gameplay right - we hope!

Is there a future?

I believe twiDAQ is fixable and we think we know how to fix it. Strangely enough a lot of what we're doing now is implementing all the ideas that we had when we re-built it last time but just didn't realise were so important.

I'm going to explain a few of the new ideas that are going to be released in the next couple of months in the hope that those of you who've been good enough to reach out to us over the years will be honest with us about whether you think they'll help.

What does the future look like?

Here are just a few of the game features we'll be releasing in a month or two:

Moving the goalposts, making a point.

The first and most important change is that we're moving the focus of your day-to-day gameplay from making money to earning points. Points are awarded for skill; making good trades, beating highscores or completing challenges. What they're awarded for will be clear.

Yes, of course, making money is still important - you won't do well if you stay poor - but progressing through the game happens as you also earn points.

Telling your story

We've made sure that we're actually telling you the story that we always had in our minds when developing the game. This is the story of your trusty stock broker and his meteoric rise from a rural backwater to the heights of city life.

Challenging you every day

To tell this story we've designed (so far) five separate game levels. You will be free to choose how you want to complete these levels depending on your own trading style and you'll develop an individual character as a result.

What you're supposed to be doing to complete these levels and all of the challenges along the way will be crystal clear, without getting in your way.

Rewarding you with power

Throughout the game you will now unlock a great range of power-ups in the form of new suits and accessories for your trader. Each of these power-ups gives you one type of competitive advantage or other but they all come at a price - you'll have to decide which power-ups are worth the investment.

The flow of money

By giving you somewhere to spend your hard-earned wealth it means we can start putting more money into the game without upsetting the credibility of the market. Most obviously we'll finally be switching on dividend payments - the code for which has been sitting idle for years.

Paying the man

... and on top of dividends we'll be paying you a weekly salary too - if you've earned it that is. How much salary you're paid will be up to you of course but even a little bit of spare cash means you can make new decisions each week about where to invest.

Broader gameplay

Finally we're broadening the gameplay to include more things for you to strive towards like becoming a board member of a big, popular stock or even beating all the other players in the game to become a stock's CEO... for as long as you can hang on to the post!

Sticking to the web?

We're working hard to make the website faster and more responsive. We're very aware that if you're not on the hottest computer the game can be slow and frustrating - this isn't good for anyone.

Going native - a whole new iPhone experience

Perhaps most excitingly of all though is that all of this new gameplay will be available on a brand new, fully native (and we think pretty slick) iPhone twiDAQ app that we've been developing in parallel to all of these game changes.

You will be able to get the full experience of the new twiDAQ game on the iPhone without ever realising that the web version of twiDAQ exists. That's a major goal of this new release.

Unfortunately this means that the Android Phonegap (Hybrid) app is going to be temporarily discontinued. That's really not what we want to do but we had to focus our resources. Fear not, we're already in talks with some awesome local Android developers to have the app ported to Android as soon as we're confident we've got things right this time.

Why are we telling you all of this?

If you've played twiDAQ in the past and if you have just the smallest glimmer of an opinion on whether all of this makes sense we want to hear from you.

Reach out to us and let us know what you think. Please don't be shy.

We can be reached on Twitter @twiDAQ or you can reach me personally @jimbomorrison ... or you can email us at hello@twidaq.com ( or swap 'hello' for 'jim' if you want me directly ).

The all new third attempt of my mad vision of twiDAQ will be live in the next couple of months with the iPhone app following very closely behind (at the AppStore's pleasure..)

If you're signed up (and still subscribed to receive email) then you'll get an email from us a when we relaunch but it's probably best to follow @twiDAQ if you're keen because we'll announce it here a few weeks before we email everyone.

Thanks,

Jim

Jan 29, 2013

It looks as though I got it all wrong about Twitter's new Vine micro-video service being used as an advertising platform...

... less than a week after it's launch Vine has been hijacked by porn.

"Human Error"

Twitter yesterday blamed "human error" for allowing a six-second pornographic movie becoming Vine's "Editor's Pick".

In a statement Twitter said:

A human error resulted in a video with adult content becoming one of the videos in Editor’s Picks, and upon realizing this mistake we removed the video immediately. We apologize to our users for the error.

A slap from Apple

In response to this pretty stupid mistake Apple then removed Vine from the "Featured Apps" section of the iPhone App Store according to TechCrunch.

I was expecting marketeers to take a couple of months to realise what a simple & cheap platform Vine could become of spamming us all with short cyclin banner ads.. It never dawned on me that it would be commandeered so quickly and quite in this way!

What do you think will be next? Will Vine survive as it is?

Jan 23, 2013

Vine - Twitter's Free Banner Ad Service?

I'm kinda surprised to learn that the short-video service snapped up by Twitter last year is actually going to see the light of day so soon, so free and with a full Twitter Cards integration.

In a couple of days time you will be able to download Vine - Twitter's answer to Instagram and, I guess, to YouTube too. A cute app that allows you to put together super-short films on your phone and post them within the app and to networks like Twitter.

Twitter Integrated

When the tweet hits Twitter the video will be played out - on repeat - in the Twitter stream using a Twitter Cards integration... a feature they famously removed from Instagram just a few months after buying Vine. You can see Dick Costolo's inaugural tweet as an example below.

Something new?

Is this really something new? Well it is in so much as the video is playing... all the bloody time... Something which bizarrely is against Twitter's own rules for video implementations of the Cards API.

Ad hijacking.. revenue hijacking!?

What I don't understand is that surely any savvy brand is now going to use the opportunity to use the app to record and distribute what I presume will just amount to banner adverts. Wouldn't you do that.. it's free after all?

Maybe it strengthen's Twitter's "Sponsored Tweets" offering if brands can embed these micro-videos but I can't help feeling any brand with a decent following will just use it as a free banner ad platform.

We'll see I guess.

Here's Dick's original Tweet. Eggciting stuff:

Jan 21, 2013

The past few week has seen a couple of interesting announcements from Google & Facebook... to coincide with a pretty damning assesment from Forbes on the future of Microsoft.

Facebook = Creepy

On Tuesday last week Facebook announced Graph Search it's new and IMHO rather creepy new stalker tool to allow you to search through Facebook's vast store of your and your friend's data.

Google = Knowledge

Then, on Saturday, the Guardian carried an interesting piece on Google's emerging Knowledge Graph. You've probably seen this tool to some extent already - since it's partially embedded in their standard SERPS but the potential and the sheer numbers are impressive.

If you're on an iPhone download the "Google" App and try the voice search - it's already quite cool.

Microsoft = Dying

Finally, according to an article on Forbes yesterday Microsoft is on it's last legs. Those last legs, specifically, are Office & Windows and both are in decline.

Jan 1, 2013

I'm sure I've not included everything so if there's something I've missed please pop a URL in the comments and I'll update the article. Thanks!

Dec 20th - Facebook begins selling Inbox access

Facebook has launched a pilot scheme selling strangers access to users' inboxes.

The social networking website has introduced a fee, believed to be $1, to guarantee that messages are routed to a recipient's 'inbox' and not their 'other' folder, where they are likely to be ignored.

More on this story from (cough) The Daily Mail

Dec 24th - Instagram Slammed with Class Action Lawsuit

A class action lawsuit was filed against Instagram in San Francisco federal court Friday, following user outrage regarding the mobile photo sharing app's changed Terms of Service.

"In short, Instagram declares that 'possession is nine-tenths of the law and if you don't like it, you can't stop us,'" the lawsuit says.

More on this story from Mashable.

Dec 25th - China begins further crackdown on internet anonymity

Senior members of China's National People's Congress [are] considering a bill that would require users to report their real names to Internet and telecom companies, the state-run Xinhua news agency reported.

"The recent measures appear to be steps taken in a bid to ensure the primacy of the party's messages to online audiences in the same way it has accomplished that with traditional media," said David Wolf, chief executive of consulting firm Wolf Group Asia.

More on this story from the Wall Street Journal

Dec 27th - Mashable predicts the iWatch (!)

OK.. so it's a typically Mashable prediction but still... they made a picture and everything so it must be about to happen :o)

Apple and Intel are working together to create a Bluetooth-equipped smartwatch in 2013, according to one Chinese technology news source.

Tech site TGbus says the watch would connect to the iPhone, allowing you to remotely operate the phone from your wrist. That means you could send out text messages, answer calls, or even update your Facebook status on the device while your iPhone is in a pocket or charging nearby.

More on this story at Mashable

Dec 28th - China votes to crack down on internet anonymity...

Same context as the item above, this time from globalnews.cn.

The top legislature on Friday approved rules to enhance the protection of personal information online and safeguard public interests, requiring Internet users to use real names to identify themselves to service providers when signing web access agreements.

The move is meant to "ensure Internet information security, safeguard the lawful rights and interests of citizens, legal entities or other organizations and safeguard national security and social public interests," according to the decision.

More on this story at Global News

Dec 31st - Amazon blames "Human Error" for clobbering Netflix

Amazon Web Services has issued a a postmortem of its Christmas Eve cloud computing outage that took many services — most notably Netflix — offline for a portion of the night.

The cause, according to AWS: A developer accidentally deleted Elastic Load Balancer state data in Amazon’s US-East region that the service’s control plane needs in order to manage load balancers in that region.

More on this story at Gigaom

Jan 1st - The internet turns 30!

Today is the 30th birthday of the modern-day Internet.

To mark the occasion Google invited Vint Cerf to blog about the beginnings of TCP/IP at DARPA in the US.

Vint is widely regarded as one of the fathers of the Internet for his contributions to shaping the Internet’s architecture, including co-designing the TCP/IP protocol.

Read Vint's Blog at Google

Jan 1st - iPhones stay silent into the New Year

Users are reporting that the latest Apple OS' Do Not Disturb feature remains engaged even after its scheduled period has ended, with the misstep linked to January 1st.

There doesn't appear to be an official fix available.

Read more on this story at Engaget

Dec 18, 2012

So Instagram (and their parent Facebook) has surprised a lot of folk today by altering it's Terms of Use & Privacy Policy to include statements that give it the right, after the 16th January, to sell your photographs to third parties in order to drive targeted advertising.

This is the specific clause in the new Terms of Use:

To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.

If I were Instagram/Facebook...

What exactly do we think they mean by "deliver interesting paid or sponsored content or promotions" and how and why would your photos be involved?

The first few reports I read today were suggesting that you might find your family snaps of your holiday in Cancun up on the poster in the hotel foyer... Instagram would immediately become one of the biggest photo libraries in the world.

But I would imagine what they're up to is something completely different.

Targeting, targeting, targeting!

Services like Facebook (and Gmail) are constantly reading your content and trying to serve up adverts that you will be interested in. So when I recently started getting vocal about BarcalyCard's appalling behaviour on Twitter (which also posts to Facebook) I found that the Facebook iOS app was trying to advertise BarclayCard goodies at me.

I mention a brand somewhere, I see and advert for them tomorrow.

Google does it - they track the sites you visit, they serve ads to try and bring you back to those sites. Twitter & Facebook both do it too... think of all the data they're collecting when you visit a site with an official "Like" or "Tweet" button.

A picture says 1,000 words

What the Instagram acquisition means for Facebook though is that they can start using your photographs to build that targeting profile. Think not about the two beaming faces smiling at the camera... think about the detritus sitting on the shelf behind you.

If a little bit of recognition software can start to identify the other objects in the photo, the can of Pepsi, in your hand today then they can take that information and start serving you "Switch to Coca Cola" adverts tomorrow.

So why does Facebook & Instagram want my photos?

.. because in time every item in that photo and all the meta data contained in that photo (location, time of day, even the weather) can be used to build an even more detailed profile of you than they already hold so that they can sell advertising more and more effectively.

Just remember - if you're not paying for the product you are the product!

Nov 20, 2012

New Gmail Filters

Gmail have added a few filters which are super-useful if you find you self getting close to your 10GB limit.

The new filters are for size & age. So for example, if you want to rid your self of all mail over 5MB, and over 3 years old (except for any you've starred of course) here's how:

older_than:3y size:5m -in:starred

Don't forget unless you go to in:trash and in:spam and "delete forever" you won't see your usage drop.

Nov 1, 2012

A little Twitter integration..

Small thing but it would be nice if, when receiving and email that references a tweet by ID that tweet could be rendered using the Twitter Cards .js in the same way that YouTube videos, Google Docs, Picasa Albums (all Google properties of course), Yelp and other things are.

Trivial (though current) example... I'm getting back to Buffer about a minor bug I've spotted and I would like to tie the email thread to the original Twitter thread.

I can write:

Hi guys,

Beter late than never ( Tweet ) - just to explain this little bug I've spotted:

[ ... etc ]

.. but I would like it to format it thus:

Hi guys,

Beter late than never ( below ) - just to explain this little bug I've spotted:

[ ... etc ]

Better link pasting..

While we're at it.. it would also be great if when you do create a link in GMail it used - by default - the link you happen to have in your clipboard. It would make creating links hugely more streamlined saving you a text-field locate, click & paste action.

Oct 25, 2012

Cafe Nero & Identity Theft

I've just arrived at Cafe Nero in Bath for an early meeting and I've signed into their "free" WiFi to do a little work before the chap in question arrives..

To do so I'm faced with an entirely unneccessary and irresponsible sign-up page for their "The Cloud" WiFi.

What are they after?

They have asked for:

  • Full Name (Ok)
  • Full address (Why?)
  • Date of Birth (Optional but..)
  • Memorable Question (Same questions as the bank!)

The Cloud Sign-up Form

Why is this irresponsible?

The Cloud - a WiFi service (and supposedly a free-at-the-point-of-use one at that) does not need to know my date of birth, nor does it need to know my mother's maiden name.

But by asking for such information in a public place in a supposedly 'safe' environment (sactioned by the establishment, in this case Cafe Nero) it's normalising the giving away of this information to an unknown and untrusted website with no obvious requirement that I'm assuming is a long way away from being ~PCI compliant in it's data security.

With your name, email, address, DOB, password (which is probably already in use elsewhere) and one of these security questions I could probably access anything of yours... your Twitter or Facebook, your Email almost certainly... your bank accounts? Why not?

So.. ?

Well... just that websites or services which have no need for such powerful information not only have no right to ask for it but should be responsible enough not to make light of asking for it in the first place.. lest users get more and more comfortable giving this information away.

Shame on them. Rant over.

Oct 4, 2012

An insightful talk on motivation, beautifully illustrated

I never get tired of this talk from motivational speaker Dan Pink. There's very little to say apart from to suggest that you sit down, remove any distrations and watch this short movie. It covers some very interesting research on exactly what drives us to succeed at complex tasks.